Privacy Policy

EthicalDeals | Privacy Policy | You're privacy is important to us, and are committed to protecting it. We've updated our Privacy Policy to reflect upcoming changes in data protection law, and to better explain how and why we collect your personal information.

1. Personal Data We Collect

The data that we collect from you will vary depending on the services that we provide you with and your choices (including your privacy settings). We outline the data that we may collect, our use of that data and our legal basis for processing that data further within this Privacy Policy.


2. What Do We Do With Your Information?

When you purchase something from our store, as part of the buying and selling process, we collect your personal data to provide you with our services such as your name, address and email address. The majority of the personal data that we collect is provided by you directly when you register to use our services, both online, and when you interact with us by other means.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

You have a choice about what personal data we collect about you. When you are asked to provide personal data you may decline. However, if you refuse to provide the data that we require, we may not be able to provide you with all of our services. 

With your consent, we may send you emails about our store, new products and other updates.


3. Consent

How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at

What Data Rights Do I Have?

Under the General Data Protection Regulation (GDPR) and the Data Protection Act 2018 you have a number of rights with regard to your personal data. You have the right at any stage to i) request access to the data we hold about you; ii) correct any inaccuracies in your personal data; iii) erase part or all of your personal data in certain circumstances; iv) restrict our processing of your personal data; v) receive your personal data on a personal digital device in a readable format; and vi) make a formal complaint directly to the regulator.


4. Disclosure

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


5. Hosting & Payment

Our e-commerce store is hosted on a secure online hosting platform, by a reputable and safe website hosting provider that allows us to sell our products and services to you.

Your data is stored in their secure data storage, databases and the general application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then our host stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard and American Express.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


6. Third-party Services

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

To ensure that we comply with our legal and regulatory obligations and enable us to provide you with our services, we may obtain data from third parties. We will protect this data in the same way that we protect the data that you provide to us directly and in line with any other requirements we are placed under either by the source of the data (where there is a contractual obligation to do so) or if we are required to by law. 

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies with respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in the United Kingdom and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store's website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website's Terms of Service.

You have a choice about what personal data we collect about you. When you are asked to provide personal data you may decline. However, if you refuse to provide the data that we require, we may not be able to provide you with all of our services. 

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency. 


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


7. Our Legal Basis For Processing Your Personal Data

Our legal basis for processing your personal data will vary depending on the services that we provide you with and/or your choices. These include one or more of the following:

Special Category Personal Data:

If you have given your consent to the processing of your data for one or more specific purposes. In the main, we will only process your Special Category personal data if you have given us your consent to do so.

Special Category personal data consists of data about your race; ethnic origin; politics; religion; trade union membership; genetics; biometrics; health; sex life; or sexual orientation.

We will ensure that we have asked for and received your explicit consent to us processing this type of data at the time that we collect it (or as soon as is possible if it is passed to us from a third party). We will explain to you why we collect this data and how long it will be retained at the time that it is collected.

Our processing of your Special Category personal data will be rare.


Our processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to your entering into a contract with us.

We process your data under this condition when you enter into an online shopping contract with us (i.e. whenever you buy a product or service from us or if you express an interest in buying a product or service from us). We require the data that we process, under this condition to enable us to complete our obligations under that contract with you, for example, to confirm your identity, make payment to you/receive payment from you or to contact you in order to confirm services that you purchase from us.

Our processing is necessary for compliance with a legal obligation. On occasion, we may process your Special Category personal data under this condition. We process your data under this condition as we are required to record certain information that you provide to us by law. This can be for prevention of money laundering to compliance with law enforcement, court and regulatory obligations.


8. Data Processing For Legitimate Business Interests

Legitimate Interests refers the interests of EthicalDeals in conducting and managing our business, to enable us to provide you with the best service and products, and the most secure experience.

For examplewe have a legitimate interest in ensuring that our marketing is relevant to you, so we may process your information to ensure that we only send marketing to you that is relevant to your interests or purchases.

When we process your information for our legitimate interests, we will make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws against our interests. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise permitted by law).

You have the right to object to this form of processing if you wish. However, as we explain in section 2 of this Privacy Policy, certain activities are central to our business, therefore if you were to object to certain aspects of our processing we may still have to process some of your other personal data on one of the other grounds of the processing set out above.

We outline our specific legal basis for processing the personal data we collect from you against our categorised use of such data referred in Section 1 of this Privacy Policy.


9. Use Of Your Personal Data

We outline our specific legal basis for processing the personal data we collect from you against our categorised use of such data under section 1 of this Privacy Policy.

We will retain your personal data for as long as we need it in order to fulfil the purposes that are outlined in this Privacy Policy. When we no longer need to retain your personal data we will always ensure that it is deleted securely by us and we will also require third parties with whom we have shared your personal data to have deleted it also.

In instances where we want to retain data for analysis purposes for a longer period than we are able to, we will anonymise this data such that it can no longer be linked back to you. Where we do this the information will no longer be your personal data. Please note that if you opt-out of receiving marketing from us, we may need to retain your contact information in order that we can ensure that you no longer receive such marketing.


10. Security

To protect your personal data, we take reasonable precautions and follow industry best practices to make sure we i) your personal data against unauthorised or unlawful processing and ii) it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

For example, if you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


11. Cookies

To make this site work properly, we sometimes place small data files called cookies on your device. Most big websites do this too.

What are Cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

A number of our pages use cookies to remember: i) information about your session (referrer, landing page, etc); ii) internal stats tracker to record visiting locations and frequency; iii) contents of your cart; iv) visitor website access and account authorisation; v) if you have already replied to a survey pop-up that asks you if the content was helpful or not (so you won't be asked again).

Some videos embedded in our pages use a cookie to anonymously gather statistics on how you got there and what videos you visited.

Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do, some features of this site may not work as intended.

The cookie-related information is not used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here.


12. Age Of Consent

By using this site, you represent that you are at least the age of majority in your country, state or province of residence, or that you are the age of majority in your country, state or province of residence and you have given us your consent to allow any of your minor dependants to use this site.


13. Changes To This Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


14. Questions and Contact Information

If you would like to: access, correct, amend or delete any of your personal data, object to any part of your data collection, register a complaint about the Privacy Policy, you can contact our Data Protection Officer at